So why do these posts go viral?
The answer lies in human curiosity. People are naturally drawn to content that appears to reveal something personal about them. A statement like “this reveals your personality” instantly makes the viewer feel involved. It creates a sense of mystery and self-discovery, even if the underlying claim is not scientifically valid.
Another reason for the popularity of these illusions is social comparison. When users are asked to share their results, it encourages engagement in the comments. People want to see how they compare to others, whether they “got it right,” or whether their perception is different from the majority.
In this case, the claim that seeing nine circles indicates something about narcissism is purely part of the viral framing. It is designed to make the puzzle feel more meaningful and shareable, not to provide actual psychological insight.
It is also worth noting that optical illusions like this one have been used for decades in psychology and cognitive science—but for very different purposes. In legitimate research, visual illusions help scientists understand how the brain processes patterns, fills in gaps, and interprets ambiguous information. They are tools for studying perception, not personality tests.
For example, the brain often simplifies complex images by grouping shapes together or prioritizing certain visual cues. This can lead to differences in what people notice first, but those differences are not indicators of traits like narcissism or intelligence.
Instead, they reflect how attention and perception work in the human brain.
The structure of these viral posts is also important to understand. Typically, they follow a pattern:
- A bold claim (“This reveals your personality”)
- A simple visual test (counting circles, shapes, or faces)
- A supposed result interpretation (e.g., “You are highly empathetic” or “You are narcissistic”)
- A prompt to engage (“Check the comment for explanation”)
This format is highly effective for engagement because it combines curiosity, self-reflection, and social interaction. However, it is not designed for accuracy.
In the case of the “nine circles” claim, there is no standardized interpretation. Another version of the same image might say something completely different, such as linking the number of circles to creativity, intelligence, or emotional awareness. This inconsistency further shows that the meaning is not based on real psychological measurement.
Despite this, people continue to enjoy these illusions because they are fun, interactive, and easy to participate in. They require no special knowledge, only observation and curiosity. That makes them highly shareable across platforms like Facebook, Instagram, and TikTok.